 |
|||
File PreparationBoth sides of DigiSignMedia's Miami Digital Billboard are available, and can be purchased seperately or together. Your existing billboard artwork can be easily converted to DigiSignMedia's format and updated directly from a digital source, so lead tiem and production costs are minimal. Refresh your creative ads anytime you want, easily and inexpensively. Simply call 1-800-GET-DIGI for information on artwork file preparation and scheduling. In addition, feel free to download our artwork template here to get started right away.Effective Designs For Digital BillboardsBe SimpleSimplicity is the fundamental guideline for creating goood outdoor designs and the same principles apply when designing for digital outdoor media. The most effecgtive outdoor designs capture the essence of an idea, which is then conveyed with brevity and clear expression.Outdoor audiences are mobile and have limited exposure to messages. Use short and simple words for fast an easy comprehension. There should be no more than 10 words overall and less than five words in the headline. Be BoldEnsure immediate product identification by making logos and brand names large. Choose graphic elements with a strong focal point since busy photographs or graphics are often difficult to discern.Use large legible typefaces. Choose fonts that are easily read at long distnces. Fonts with thin strokes or ornate script will be difficult to read.  Upper and lower case letters are particularly legible. When designing for a roadside display, a one foot letter height is unreadable while a two foot letter height is marginal. A letter height greater than three feet is clearly readable. Be ColorfulAvoid using a white background when designing fo a digital display. White is a mixture of all color in these situations, rather than an anbsences of color, and will appear subdued or muddy. White does not carry the same vibrancy that other colors convey. The
perception of color can change depending on the amount of ambient light
surrounding a digital outdoor display unitl. For this reason, rich
background colors are more impactful during daylight hours, while
pastel backgrounds are more vibrant at night and on cloudy days.
Digital outdoor display technology can automatically compensate for
these factors.
 Use
bold colors with high contrast. The following 14 color combinations for
outdoor design represent the best use of color contrast for
readabilitiy. The chart evaluates primary and secondry color
combinations, taking into account hue and value. Example one is
considered the most legible combination.
 Be FlexibleTake advantage of the flexibility that digidal outdoor media offers. Change messages weekly, daily or even hourly. Design with a creative strategy that tells a story or communicates numerous details using multiple design layouts.ProductionArt files are very small and there are no production or installation charges when utilizing digital outdoor media. The preferred file size |
|||
|
Home |
|||